Drink Harmonia & Digestiplan — USA, Women 30+
| Medical claims | "cures" "treats" "eliminates symptoms" |
| Weight guarantees | "Lose 10 lbs in a week" |
| Before / After | Any visual body comparison |
| Fear / Urgency | "Last chance for youth!" |
| Personal health targeting | "your condition" "your symptoms" |
| Health remarketing | Dynamic retargeting on health pages |
| Drug comparisons | "Natural alternative to Adderall" |
| Hidden subscriptions | Unclear auto-renewal terms |
| Structure/function | "Supports healthy cortisol levels" |
| Ingredient facts | "With Ashwagandha & Rhodiola" |
| Lifestyle messaging | "Feel calmer and more balanced" |
| Social proof | "Trusted by 125,000+ women" |
| Risk reversal | "30-Day Money Back Guarantee" |
| Quiz CTA | "Take the free wellness quiz" |
| Customer Match | 1st-party email/phone lists |
| Transparent pricing | Clear price, easy cancel, contacts |
| Event | Type | Purpose | Biddable |
|---|---|---|---|
quiz_start | Micro | Monitoring funnel health, not for bidding | Observe only |
purchase / subscription | Primary | Real revenue — what advertiser pays for | Biddable from day 1 |
Since we’re paid per sale/subscription, optimize directly for that conversion. Track quiz_start as a secondary signal to monitor funnel drop-off.
Enable immediately. SHA-256 hashed email + phone from quiz form → Google. Result: ~30% CPA reduction through better attribution.
95% of traffic is mobile. Quiz must be mobile-first. Fire pixel only on qualified leads.
| Advertiser payout | $90 / purchase |
| Conversion type | Completed purchase (fixed CPA) |
| tCPA start range | $35 – $50 |
| Profit margin at $50 tCPA | $40 / sale |
| Daily budget (7-10x tCPA) | $245 – $500 |
| Advertiser payout | $40 / subscription |
| Conversion type | Successful subscription purchase (fixed CPA) |
| tCPA start range | $25 – $35 |
| Profit margin at $35 tCPA | $5 / sub |
| Daily budget (7-10x tCPA) | $175 – $350 |
purchase / subscriptionWomen 35+ — interested in wellness, digestion support, gentle movement, daily balance, and products that easily become part of a regular self-care routine.
Digestiplan model:
Subscription-based fixed CPA. Target action = successful subscription purchase. “Take the quiz — get your printable guide!”
Harmonia model:
Purchase-based fixed CPA. Target action = completed purchase.
| Campaign | Budget Share | Purpose |
|---|---|---|
| 1 Search Campaign Multiple ad groups inside |
60% | Capture existing demand (brand + non-brand + competitor + info) |
| 1 Demand Gen Campaign Multiple ad groups inside |
40% | Generate new demand (cold prospecting + warm retention) |
1 product = 1 Search campaign + 1 Demand Gen campaign. All segmentation via ad groups.
Adaptogen drink mix • Purchase-based fixed CPA • Women 35+
Real competitors found in market research. Mix of exact (brand) and phrase (brand + modifier).
Users searching for the problem, not the product yet. Lower intent, higher volume.
| # | Headline | Angle |
|---|---|---|
| 1 | Support Healthy Cortisol Levels | Core benefit |
| 2 | Natural Stress Relief Formula | Core benefit |
| 3 | Smart Cortisol Support Mix | Core benefit |
| 4 | Drink Harmonia Cortisol Mix | Brand |
| 5 | With Ashwagandha & Rhodiola | Ingredients |
| 6 | 8 Science-Backed Adaptogens | Ingredients |
| 7 | Ashwagandha & Inositol Blend | Ingredients |
| 8 | Vegan, 0 Sugar Adaptogen Drink | Feature |
| 9 | Trusted by 125,000+ Women | Social proof |
| 10 | Free Shipping on All Orders | Offer |
| 11 | 30-Day Money Back Guarantee | Risk reversal |
| 12 | Take the Free Wellness Quiz | CTA |
| 13 | Cortisol Support for Women 40+ | Demo |
| 14 | Restful Sleep & Steady Energy | Outcome |
| 15 | Help Curb Emotional Cravings | Outcome |
Ships Free to {LOCATION(City)} — shipping context, most natural fit
| 1 | A premium blend of 8 adaptogens, vitamins and magnesium designed to lower stress naturally. |
| 2 | Support healthy cortisol levels and hormone balance. Orange-flavored mix. Free shipping USA. |
| 3 | Thousands of women 40+ trust our natural cortisol support formula. 30-day money-back guarantee. |
| 4 | Enjoy deep relaxation and wake up refreshed. Take the free 2-minute quiz. Risk-free trial. |
Trusted by women in {LOCATION(City)}. 8 adaptogens in one daily drink. Free shipping to your door.
| Type | Values |
|---|---|
| Sitelinks | How It Works • Ingredients • Reviews • Take the Quiz |
| Callouts | Free Shipping • 30-Day Guarantee • Sugar-Free • 8 Adaptogens • Science-Backed |
| Snippets | Ingredients: Ashwagandha, Rhodiola, L-Theanine, Inositol, Magnesium, Vitamin D3 |
Audiences: Custom Intent (cortisol supplement, adrenal cocktail, nello supercalm, ashwagandha) + Lookalike 5% from purchasers. Optimized Targeting: ON.
Headlines (5, ≤40 chars):| The Cortisol-Weight Connection Explained |
| Why Stress Causes Stubborn Belly Fat |
| 8 Adaptogens in One Daily Drink |
| Take the Free Cortisol Quiz Now |
| Natural Stress Support for Women 40+ |
| Discover how 8 science-backed adaptogens can support healthy cortisol levels naturally. |
| Feeling stressed and gaining weight? Take our free 2-minute quiz for a personalized plan. |
| Ashwagandha, rhodiola & inositol in one orange drink. Free shipping. Try risk-free. |
Audiences: Website visitors 90d, quiz starters (no purchase), YouTube viewers 30s+, Customer Match email list. Optimized Targeting: OFF.
Headlines (5, ≤40 chars):| Ready to Feel the Difference? |
| Your Personalized Plan Awaits |
| Free Shipping + 30-Day Guarantee |
| Complete Your Wellness Quiz Now |
| Limited Time: Save on Harmonia |
| You started the quiz — finish and get your personalized cortisol support plan. Free shipping. |
| Still thinking? Try Harmonia risk-free with our 30-day money-back guarantee today. |
Product:
Ashwagandha KSM-66, L-Theanine, Magnesium Glycinate. Drink mix. $24-35/pack.
Scale:
$28M+ revenue via TikTok Shop. 16,500+ creators. Retail: Target, Costco, Walmart.
Your edge:
8 adaptogens vs 3. Sugar-free. European manufacturing. Inositol for PCOS angle.
28-day somatic walking program • Subscription-based fixed CPA • Women 35+
Real competitors: walking/somatic apps and programs targeting women 40+.
Users searching for the problem, not the product yet.
| # | Headline | Angle |
|---|---|---|
| 1 | Mindful Somatic Walking Method | Core benefit |
| 2 | Walking Plan for Weight Loss | Core benefit |
| 3 | Gentle 10-Min Daily Exercise | Core benefit |
| 4 | Digestiplan Tai Chi Flow | Brand |
| 5 | Designed for Women Over 40 | Demo |
| 6 | Personalized to Your Age Group | Feature |
| 7 | Support Your Gut-Brain Axis | Outcome |
| 8 | Calm Your Nervous System | Outcome |
| 9 | No Gym, No Equipment Needed | Feature |
| 10 | Somatic Walking For Women | Category |
| 11 | Science-Based Walking Method | Trust |
| 12 | Gentle & Low-Impact Program | Feature |
| 13 | Take the Free Quiz Now | CTA |
| 14 | Get Your Printable Plan Free | CTA |
| 15 | Start Your 28-Day Journey | CTA |
Trending in {LOCATION(City)} — social proof angle, test vs non-geo headlines
| 1 | Discover the power of slow, purposeful somatic movements. Support healthy digestion daily. |
| 2 | A 28-day mindful walking journey designed for physical balance and comfort. Free quiz. |
| 3 | Activate your parasympathetic nervous system. Gentle, low-impact movements for women 40+. |
| 4 | No strenuous workouts or extreme diets. Reconnect with your body in just 10 minutes a day. |
| Type | Values |
|---|---|
| Sitelinks | How Tai Chi Walking Works • Take the Free Quiz • Success Stories • Choose Your Age |
| Callouts | 10 Min/Day • Personalized by Age • Printable Guide • No Equipment • Science-Based |
| Snippets | Benefits: Gut Health, Stress Relief, Weight Support, Joint-Friendly, Balance |
Audiences: Custom Intent (tai chi beginners, somatic exercises, walking for weight loss over 50, gentle exercises women, bloating relief) + Lookalike 5%. Optimized Targeting: ON.
Headlines (5, ≤40 chars):| This 10-Min Walk Retrains Your Body |
| Gentle Weight Loss for Women Over 40 |
| What Is Somatic Walking? Free Quiz |
| No Gym. No Diets. Just Walk Mindfully |
| Your Brain-Gut Connection Explained |
| A 28-day mindful walking program personalized to your age. Gentle, effective, science-based. |
| Struggling with bloating and stress? This 10-minute somatic walk may help. Free quiz. |
| Low-impact, joint-friendly exercise that supports digestion and calm. Take the quiz. |
Audiences: Quiz starters (no subscription), website visitors 90d, YouTube viewers. Optimized Targeting: OFF.
Headlines (5, ≤40 chars):| Your Walking Plan Is Waiting |
| Finish Your Free Quiz Today |
| Just 10 Minutes to Start Feeling Better |
| Personalized for Your Age Group |
| Thousands of Women Already Started |
| You started the quiz — finish and get your personalized tai chi walking plan. 10 min/day. |
| Women 40+ are transforming their daily routine with mindful walking. Get your plan now. |
| Asset | Spec | Min qty | Notes |
|---|---|---|---|
| Landscape image | 1200 × 628 px | 3 | Discover, Gmail, YouTube Home |
| Square image | 1200 × 1200 px | 3 | Discover, Gmail |
| Portrait image | 960 × 1200 px | 3 | Mobile Discover, Shorts feed |
| Headlines | ≤ 40 chars | 5 | All placements |
| Descriptions | ≤ 90 chars | 5 | All placements |
| Images max size | 5 MB | — | — |
| Product shots | Clean product on white/lifestyle background. Packaging clearly visible. |
| Lifestyle | Woman 35-55 using product / doing exercise. Calm, aspirational mood. |
| Benefit callouts | Text overlay with 1 key benefit. Bold, readable on mobile. |
| Social proof | Star rating + review count overlay on product image. |
| Static images | Refresh every 4-6 weeks |
| A/B test | Product shots vs lifestyle vs benefit callouts |
| Min variety | 5+ image variants to reduce fatigue |
| With product feed | Significant conversion uplift at same CPA |
| Style | Authentic, relatable — not overly polished stock photos |
| Text on images | Keep under 20% of image area for best delivery |
Apply at account level across ALL campaigns for both products.
$73K ad spend → $383K revenue. Google Ads = 23% of total brand revenue.
Search + PMax strategy. Exceeded 300% ROAS target within 3 months.
7-question quiz → email capture. 15,480+ quiz responses. High volume, low competition.
Changed product title structure in Merchant Center: [Product][Qty] instead of [Brand][Product][Qty].
TikTok Shop viral → branded Google Search capture. Now in Target, Costco, Walmart.
Added Image + Video Demand Gen to Search. Bypassed narrow search demand. Generated delayed branded search lift.
| Metric | Average | Good | Excellent |
|---|---|---|---|
| CTR | 3-4% | 5-6% | 6-8% |
| CVR (landing page) | 2-3% | 4-5% | 6%+ |
| CPC | $2-5 | $1.5-2 | <$1.5 |
| Quality Score | 5-6 | 7-8 | 9-10 |
| ROAS | 2x | 3x | 5x+ |
quiz_start (micro) + purchase (macro) eventspurchase (Harmonia) / subscription (Digestiplan)